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Traffic to Sales Calculator

Turn your website traffic and conversion rate into estimated sales and revenue.

Your numbers

Enter your numbers to see what it takes.

Most online stores: 1.4%. The top 20%: 2.6% or more.

Estimates, not guarantees. Change the numbers to match your business.

Your results

Here’s what it takes.

14

Estimated sales

1,000 visitors at 1.4% is about 14 sales a month.

$700

Estimated revenue

At $50 per order, that’s about $700 a month.

$0.70

Revenue per visitor

Each visitor is worth about $0.70. Paying more than that per click loses money.

Want to adjust your assumptions?Change any number to see how your results move.

Why these numbers matter

Knowing what one visitor is worth tells you how much effort a new traffic source deserves.

Tips to improve your results

  1. Find which pages your buyers visit before they buy.
  2. Small conversion gains add up as traffic grows.
  3. Compare revenue per visitor across your traffic sources.

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Numbers aren’t a plan.

You know how many sales you need. Now build the business that gets them.

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